Introduction to A/B & Multivariate Testing in Web Design

Anyone who is familiar with increasing website conversions has probably heard about A/B testing. It is a way for webmasters to display 2 variants of the same page out to their audience at random, and then gauge results based on user performance. A/B testing (or split testing) is very popular on sites where users are more interactive on the page....

Introduction to A/B & Multivariate Testing in Web Design